I find it interesting how what was once just an 80's pop song, has now been parodied into something relevant to today's technological advancements, e.g looking for the latest film trailer on Youtube and being presented with a disappointing music video.
Here's a (mock/parody) explanation on How to rick roll someone
New York Mets
In April of 2008, the New York Mets posted an online poll to select the song for the 8th inning sing-along. On April 4th, 2008, FARK users bombarded the poll with upvotes for “Never Gonna Give You Up.” On April 7th, the Mets announced that the song had won with over five million votes. Rather than using the song for the 8th inning, it was apparently used during the home opener, much to the displeasure of Mets fans.
MTV Music Awards: Best Act Ever
Rick Astley was nominated for the Best Act Ever award for the MTV Europe Music Awards in November 2008, when the voting forum was flooded by fans of the Rickrolling phenomenon. Astley has voiced his approval of the off-beat joke, stating “MTV was thoroughly Rickrolled.”
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