Dove Campaign for Real Beauty

I studied this 'dove evolution' advertisement during in my second year of college. It is basically a time-lapse video that shows how a girl ('real' woman) is transformed using make-up and Photoshop to suggest an 'ideal' female representation of the way in which perhaps celebrities are idolised by the media. The campaign plays on the themes of low self-esteem and lack of confidence in women. The way in which the filming has been speeded up in juxtaposition with the music as this girl is transformed shows how easily the viewers perception of someone can change instantly and begins to question our beliefs in what we are being shown by the media and how they affect our judgement on such topics.

In addition, Unilever, the company that owns dove, was criticised for contradicting this campaign by 'sexualising' women in their later Lynx advertisements!