Viktor Hertz - Honest Logos 2011

A more recent take within the theme of detournement are these logos designed by Swedish Graphic Designer Viktor Hertz. Unlike Adbusters, most of these logos are simply for recreational purposes, however, I think they still have a lot of merit for the way the message is cleverly communicated with just a few (or even one) words.

"An idea for a series with honest logos, revealing the actual content of the company, what they really should be called. Some are cheap, some might be a bit funny, some will maybe be brilliant. I don't know".